In celebrating their 25th anniversary, Canadian small-group adventure tour operator and long-time Flight Centre partner, G Adventures, may have landed the deal of a lifetime when it announced its brand new partnership with acclaimed conservation and outdoor giant, National Geographic.
The legendary non-profit science and nature multimedia icon selected G Adventures as part of only a handful of travel companies to operate National Geographic inspired and sanctioned tours, using its name.
“The goal of the partnership is to make it financially possible for more people to visit distant and remote places without damaging sensitive natural sites or exploiting local populations.” – Gary Knell, President, National Geographic
The move will no doubt bolster the brand in many ways and is considered a “no brainer” by enthusiastic company founder, Bruce Poon Tip.
In addition to its new coalition, G Adventures also announced its commitment to 50 new projects in the next 5 years, aiming to raise $5 million to establish new community development projects they’re calling ‘G Adventures For Good – 50 in 5’.
Almost since its inception, G Adventures has been creating community initiatives around the world to do their part in making the world a more livable place through its Planeterra Foundation. This year, they plan to roll out 5 new social enterprise projects helping indigenous communities in Colombia, the hill tribes in Northern Thailand, Australia’s Jirrbal Aboriginals, new tourism initiatives in the Galapagos and by empowering disadvantaged women through their ‘Women on Wheels’ program.
G Adventures has been showing intimate groups of no more than 16, like-minded travellers its brand of sustainable tourism in the more untravelled parts of the world and has clearly gained the right reputation to even be considered by the almost 130-year-old National Geographic Society, a staple in nature conservation and promotion through its classic magazines, television and digital platforms that reach an astonishing audience of 700 million people monthly.
Like a small-town rocker finally sharing the stage with The Rolling Stones, the folks at G Adventures must be on top of the world. Through hard work and focus on doing the right thing, they’ve hit the big time, adding even more credibility to their already respected brand.
The future looks better already